If you’re a marketer, you know how hard it can be to develop new ideas for your business.

No matter your business, there are always marketing goals to be met constantly. Whether you’re a small cosmetics company or an international conglomerate, the goal is the same: make customers aware of your product.

Businesses today are in a constant state of competition. You have to make sure your marketing strategy is up-to-date with the latest technology, trends, and data insights.

But how do you reach these potential customers? There are many ways to market your products, including word-of-mouth advertising, cold calling, and online ads. But one way, that has been proven effective time and again is through customer data platforms (CDP). 

So, what is a Customer Data Platform?

A customer data platform unifies all customer-related information so companies can analyze their customers more deeply than ever before and use it to create personalized, relevant experiences for each person. This means better understanding current customers’ needs and wants. A CDP gives you all of the information about who’s buying what from where so that it can be used for future targeting. Speaking of the future, CDP have been deemed the future of marketing because they provide insights into customer behavior. When it comes to your business, using a CDP can significantly increase sales by helping you identify potential leads and improve customer service.

Now, if you’re wondering how or where to start with this new technology, we’ve got just the list for you. Here are four reasons why every marketer should use CDP for their business.

1. CDP offer a 360-degree view of your customer and, in turn, can generate a strong relationship between you and them. They also give customers the option to control their data by giving them access to things like their coordinates, preferences, and more. CDP can also facilitate your business’s growth by allowing you to target the right customers with the right messages at the right time. They do this by combining all of your data, including customer data and first-party data.
2. CDPs help you create better automation through their built-in capabilities, helping marketers with their time management. CDP monitors where customers are in the buying process, what they’re interested in, and other details that will assist marketers in pushing customers through the buying cycle. They do this by monitoring their behaviors, interactions, and other events that will allow you to send targeted messages at the right time.
3. CDPs allow you to see how many customer touchpoints you have with each person who visits your site. You can track all your marketing efforts through a single dashboard. They are designed to capture all the interactions that marketers have with their customers. They can see whether or not they impact a customer’s decision based on their campaign results. CDP also gives marketers access to data about what kind of people are engaging with your brand, where they are located, how often they visit your site, and what time of the day they’re most likely to engage. It allows seeing how customers interact with their brand across multiple channels in one place, giving marketers the ability to pinpoint which marketing efforts are working best.                                                                                                
4. One can use CDP to see which aspects of your company need improvement. This is because CDP allow marketers to customize how they interact with their customers on a personal level. They can use it to see which kinds of content resonate best with their audience, whether it’s through videos, infographics, or blog posts. Marketers can also better determine the value of each individual customer by being able to see the CDP data on which kind of content is engaging their audience. They can improve the CDP through collaboration. They can use it to get a more detailed look at how they’re performing across all channels, including email, search, social media, and other forms of online marketing.

CDP are relatively new, but they’re quickly becoming the must-have for any company. They have shown to provide a better understanding of your customers and what they care about. To create the best marketing strategy possible, you must consider which aspects of your business need improvement and how many customer touchpoints you currently have with each consumer. If this sounds like something you want help getting started on, or would like more information on, subscribe to our newsletter! We can also help you start using a CDP to see opportunities for growth within your company.