For a long time, marketers have been struggling with how to find new customers. The problem is that as soon as you generate leads for your company, the customer is not yours anymore. The more people you sign up with, the less likely it is that they will buy from you again because they are […]
You may have heard of push notifications before. You might not know what they are or how they work, but you’ve probably been bombarded with them when browsing the internet on your smartphone. But do you know how to use these little alerts to boost engagement? Push notifications are short messages that pop up on […]
The marketing department is often the first to receive new insights on customer touchpoints, preferences, and behavior. Every day, marketers are told more about their customers’ needs and which channels they use. Yet while it’s true that marketers have some of the best customer insight data in an organization, it takes a lot of effort […]
It’s easy to assume that you know everything about your customers. You might be able to tell me their favorite color, what they like and don’t like, and even how much money they make. But do you know what your customer had for dinner last night? Where the best place is in town to get […]
You might be surprised to learn that, despite both Google Analytics and Adohm reporting metrics with similar names such as “users” or “sessions,” these measurements actually refer to different things. This can largely be attributed to the differing definitions of those terms between each tool due to their differences in architecture — which refers specifically […]
If you’re a marketer, you know how hard it can be to develop new ideas for your business. No matter your business, there are always marketing goals to be met constantly. Whether you’re a small cosmetics company or an international conglomerate, the goal is the same: make customers aware of your product. Businesses today are […]
A Customer Data Platform (CDP) is a type of software that creates persistent, unified records of all your customers. It should allow for easy retrieval and integration with existing data in order to create the most efficient database possible. In particular, it’s specifically designed for businesses with large lists of customers to manage and store […]
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