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CDP vs. CRM – What Marketers Should Know?

The marketing department is often the first to receive new insights on customer touchpoints, preferences, and behavior. Every day, marketers are told more about their customers’ needs and which channels they use. Yet while it’s true that marketers have some of the best customer insight data in an organization, it takes a lot of effort […]

Single 360-degree view of the customer

It’s easy to assume that you know everything about your customers. You might be able to tell me their favorite color, what they like and don’t like, and even how much money they make. But do you know what your customer had for dinner last night? Where the best place is in town to get […]

Google Analytics vs. ADOHM: What’s the Difference?

You might be surprised to learn that, despite both Google Analytics and Adohm reporting metrics with similar names such as “users” or “sessions,” these measurements actually refer to different things. This can largely be attributed to the differing definitions of those terms between each tool due to their differences in architecture — which refers specifically […]

4 reasons why you should use CDP for your business

If you’re a marketer, you know how hard it can be to develop new ideas for your business. No matter your business, there are always marketing goals to be met constantly. Whether you’re a small cosmetics company or an international conglomerate, the goal is the same: make customers aware of your product. Businesses today are […]

What is a CDP?

A Customer Data Platform (CDP) is a type of software that creates persistent, unified records of all your customers. It should allow for easy retrieval and integration with existing data in order to create the most efficient database possible. In particular, it’s specifically designed for businesses with large lists of customers to manage and store […]