How chatbots can improve user experience
Gartner predicts that, by 2020, you’ll be more likely to have a conversation with a chatbot than with your companion. Businesses are also beginning to see the advantages of chatbot implementation. According to Business Insider, 80% of businesses will have funded in some form of chatbot automation. Given that, it’s not shocking that the bot market is expected to exceed $1.34 billion by 2024.
Want to learn how chatbots will intensify user experiences. Let’s begin!
Providing Seamless Interaction with Brands
The unusual growth of instant messaging apps like Facebook Messenger or WhatsApp has changed the way your consumers communicate. When we send a message to a partner, we’re hoping that we’ll immediately see the “Seen” notification and three dancing dots below it. In other words, we expect to get a reply quickly.
The same concerns while interacting with brands. According to Statistics, 31% of online consumers expect brands to answer their social media questions and complaints within 24 hours.
Humanizing your Brand Presence
Did you know that, when interacting with a chatbot, over 63% of users don’t understand that they’re not talking to a real person?
The reason for that happening is simple – some marketers pour their hearts into creating a very interactive and appealing script that will include their brand values and character into their bot.
Delivering Relevant Customer Experiences
In today’s era of Big Data and machine learning, your consumers expect you to learn more about them as people and provide them with the offers they care about. According to SalesForce, 57% of online consumers would share their personally identifiable data with brands to get more relevant deals. Moreover, most of them accept that accurate encounters are far more critical than the product price.
Chatbots are an indispensable part of your marketing personalization tactics. Through natural and friendly chats, bots learn more about your consumers – reasons why they reached out to your brand, their expectations, difficulties, and needs. Some brands are even taking chatbot personalization to a whole new level, by sending quizzes for their customers to choose.
Using Chatbot Data to Improve your Services
Most of your consumers notify you about the issues related to your products because they expect you to keep developing them. Otherwise, they will stop buying from you.
Chatbots can be a real wealth trove of consumer data. No matter if one uses chatbots to talk to a character from their favourite comic book, ask for help, or buy something, one thing continues the same to get personalized feedback, they will require to tell your bot something about themselves. Every kind of feedback the bot accumulates, from the language they use to their purchasing habits, is relevant to you.
You can use this data to enhance your products/services and tailor them to your customers’ expectations. You can also create compelling blog posts, videos, and FAQ pages that teach a user and provide them with actionable tips on how to fix specific problems. Most importantly, you will be able to align your chatbot storytelling to your customers’ preferences.
Click here to know the different ways how you can use your artificial intelligence chatbot.