Why chatbot personality matters?
Chatbotslet users compare with brands wherever they are and whenever they want. They’re more appealing than dull contact forms, may communicate the brand’s voice and be a corresponding element of the brand identity.
But only well-designed bots that manage chit-chat act consistently and keep a person secured on a conversation.
There is one more circumstance that prompts brands to create their bots’ personalities. More and more businesses are growing aware of the risk that a defectively designed chatbot experience entails.
- Find a personality for your bot.
To create targeted offers and drives, you require to define your buyer personas, the same concerns designing your chatbot personality.
Start with checking what your consumers are like. Find out ways how they speak and what they are involved in. Don’t forget to solve out what may offend them and evade it at all times. It’s particularly important if you provide assistance to customers from various countries and coming from separate cultures.
- Design styling
Choosing your bot’s name and avatar is another step. Learn to keep them compatible with your brand personality, target group, and design. You could use your brand talisman as a chatbot image or create a new, fictional character.
You can choose colours, themes of buttons, or background image. If needed, you can add description to the welcome screen or social media buttons. In effect, your bot can become part of your brand personality.
- Define the ideal language and tone
Language has an enormous impact on how users perceive a bot.
The same concerns the tone of voice and pacing. Explorers proved that people use equal parts of their brains to associate with robots as they do with other humans.
Therefore, think about how many interjections marks your bot should send and how fast it should respond. Using ADOHM’s Chatbot builder, it can help you design your chatbot and fix your tone to the conversation.
- Add visuals
People love using emoji, graphics, videos, memes, or GIFs. Just think about the recent communications you had with your friends. I’m sure you can remember at least one funny picture you received or some GIFs that helped you express your feelings or made a chat a bit more entertaining. These elements have a high power to fuel a conversation.
- Avoid “I don’t understand” answer.
You can spend ages on arming up your bot with answers to multiple questions. But at the end of the day, you won’t be able to focus and it to solve all the world’s problems. However, you can make it to know how to behave well when unexpected happens.
Instead of making a bot say “I don’t understand” every time it doesn’t get the input, you can equip it with a set of witty answers.
- Add a pinch of humour.
The study has showen that around 10% of bots receive “I love you” or “I hate you” type of messages. About 12% of users ask to tell them a joke. Most of them also tend to write “thank you” after getting help from a bot.
It knows that you can prepare some witty responses for your bot that will help to keep the conversation up and amaze the users.
- Design reliability
Your bot can be funny and appealing, but if you use it to control customer service tasks, it must be reliable. This important feature can be achieved by well-designed scenarios, clear flows that always let a user go back to start and begin another conversation path, and proper personal appeal.
- Be transparent
Transparency impacts customer loyalty, and many studies have confirmed it.
The better alternative is to assign users to human agents. If you use ChatBot, you can easily do that using human assist integration.
- Check whether personality you created worked out.
You should always keep the lights on and supervise how your bot is doing.
If the data shows that a large number of users don’t complete the scenario you created, it will mean that your experience has a game leg; either when it comes to its correctness, effectiveness or the bot’s personality. A significant number of fallbacks will also signify that your story needs improvement.
Monitor regularly your data as only then you will be able to find out leaks and optimize your content to provide much better brand experience.
Find sales and marketing software powered by artificial intelligence here for all your concerns.