Google My Business listing is providing an excellent support for your local business to grow. While utilizing this tool offered by Google, you should always keep an eye on the new features that are added into it along with time as well. Then you will be able to make sure that you are receiving outstanding results at the end of the day.

Here are some of the most prominent newly introduced features in GMB. You need to take a look at these features and start using them to ensure the rapid growth of your business along with time.

Features of Google My Business

Descriptions

Descriptions feature has been there with Google My Business for quite some time. However, Google has re-launched this feature with some exciting elements. Now you have the freedom to include a short description containing 750 characters. This can be a short description. That’s because the description can easily be truncated along with the new feature. You need to make sure that the description that you include is unique to get the best returns.

Appointment booking system

If you have an appointment booking system, you can redirect the visitors directly to there with the newly introduced appointment booking solution by Google My Business. When you look for your business on Google, you will be able to see a new parameter called “Appointments”. People who are
interested in reserving an appointment will be able to click on this link and proceed directly to the page where they can make an appointment. This can deliver a better experience to Google users.

Google posts

Google posts feature will be able to help you with sharing your company updates with the visitors in an effective manner. For example, assume that you are going to launch a new product under your company or you are planning for a new event. You can get more attention to it from Google traffic with the proper utilization of the feature called Google Posts. Then you will be able to share your update in between 100 to 300 words. In addition to that, you will also be able to include an image.

Q&A

You can provide answers to the common questions asked by your Google visitors through the Q&A section. This feature can help you to deliver a better overall experience to the visitors. That’s because they can get answers that they need quickly without having to spend a lot of time. Along with the improved experience delivered, you can increase the traffic that you receive to the business website, while reducing the bounce rates that you get.