As a marketer, it’s essential to remove any barrier to conversion. To remove these barriers, you should calculate the conversion rate and analyze why visitors on our website aren’t converting.

Improving Your Website’s Conversation Rate

increase conversion rate

1. Shorten your forms

One reason that users don’t convert is that there’s friction in the process. For example, if you have a long-form, visitors might be hesitant to fill it out.

It’s a company’s job to eliminate hesitation, not create it. By shortening your forms, you’ll create a certain amount of trust amongst the audience. Plus, it will take less time to fill out, so users are more likely to complete it.

2. Include social proof

Did you know that 92% of consumers hesitate to purchase if there are no customer reviews, and 97% say customer reviews factor into their buying decision?

Without a doubt, the reputation and online presence of your brand impact your conversion rate. That’s is the reason we should include social proof on the website.

3. Track how people interact with your site

It will make it hard to concentrate and improve the website conversion rate if you are not trying to understand how users are interacting on our website.

With ADOHM’s Data management platform which helps track the user journey on the website through a referral ID, you will be able to get details like what they click on, if they skip over an offer, or if they stop filling out a form in the middle.

4. Add live chat/Chatbot

A lot of people see the website but don’t convert, and this raises a question about the product or service that is being provided.

To avoid losing your existing or potential customers, you should consider adding a chatbot to your website.

With a chatbot on the page, your customer service or sales employees have ease of use and can alleviate concerns of prospects who are on the fence.

5. Communicate your value proposition

On a landing page, the idea is that your value proposition should be communicated and in order to do this, the company needs to have a firm understanding of who our audience base is and their buyer persona.

Write your content copies specifically for your target audience.

6. Write strong CTAs

The most important component of any conversion is your call-to-action (CTA). The CTA could be to download an offer, share or like a post on social media, or subscribing to the email newsletter.

Which ever way you would like to lure your prospects it needs to include a CTA on the website and landing pages.

7. Conduct A/B testing

It’s not easy to understand what is working and what is not hence, A/B tests help understand what kind of an experience will our target audience like. Projecting different types of headlines, font, copy, layouts and call to actions and identifying what works for your brand.

8. Localize your content

Mobile users are usually on the website because they’re looking for your company’s contact information, want to find your location or look up to the reviews available.

This is the reason why we must optimize for local marketing. Basically, this means adding location pages to your website and creating local content.

To improve your mobile conversion rates, consider localizing your content, so you perform better in local searches.

Click here to know why content marketing and automation go hand in hand.