Over the past few years, marketing has changed at a very fast pace. A lot of marketers even believe that the changes were more in the last two years than in the previous fifty years.

These days, the majority of startups prefer to use digital marketing. However, not all digital marketing strategies are effective. Some make an impact while others do not.

How do you find the most effective digital marketing strategy to boost the growth of your business?

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Today, I will be sharing with you 9 most effective digital marketing strategies for startups. By the time you are done reading this post, you will have a clear understanding of profitable digital marketing strategies for your startup.

Let’s proceed!

1. Email Marketing

Although, it has been predicted before now that email marketing will fizzle out in the marketing world, but emails are still very much around. In fact, they still deliver a huge return on investment (ROI) to marketers.

In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%.

The percentage was four times higher than other channels which were analyzed. Other channels like paid search, direct mail, and social media.

2. Social Media Marketing

These days, social media can be used to greatly influence marketing.

According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. Also, 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.

3. Search Engine Optimization

After building a website with an awesome design and creating pages for the different services you offer, you expect visitors to flock in. Right?

But this is not the case.

In your niche alone there are so many other websites, some already existing even before yours. The question now is, how can your website be visible when potential customers search for keywords relevant to your business?

At this point, search engine optimization (SEO) plays a very important role.

Search Engine Optimization digital marketing strategies for startups

Apart from increasing web traffic, search engine optimization will also build trust.

If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.

It is very important that every startup utilizes the power of search engine optimization. Just follow the best SEO practices and your website will help boost your sales.

Nonetheless, many startups still encounter a lot of difficulties when it comes to SEO. To overcome these difficulties, just hire a good SEO company.

4. Content Marketing

Content marketing is very important in the business domain these days; be it B2B or B2C. It has become a necessity for a business these days.

Check out the following stats from the Content Marketing Institute:

90% of B2C organizations are extremely/very committed to content marketing, and 88% of B2B marketers agree that content marketing is an important part of their marketing programs.

5. Retargeting Ads

The reason why you started a business in the first place is that you were convinced your idea was good. It was your idea, so you believed in it.

However, potential customers might not feel the same way when they visit your website for the first time. They need more convincing before they can become your actual customers.

Now, what is a retargeting ad, and how does it work?

Retargeting is that type of marketing in which you show relevant ads to people who have previously visited your website.

Whenever a potential customer visits your website, a pixel (an unobtrusive piece of JavaScript) is placed on their web browser. This means that your potential customer’s browser is cooked.

6. Viral Marketing

Viral marketing is can help put a startup on the limelight. Going viral on the internet will give your brand enough buzz and attention. If the content you create goes viral, it can make your business successful immediately.

7. Affiliate Marketing

Just like influencer marketing, affiliate marketing depends on the influence of people to generate and boost sales. You should consider making it a part of your marketing campaign. However, you should always combine affiliate marketing with other marketing strategies to make it more effective.

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