A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on.

So when inputting your email signature, if you include your name and some little contact information, then you are not utilizing the opportunity effectively to connect and engage with the people you are sending email to.

How To Write An Email Signature

1. Emphasize Your Name, Affiliation, And Secondary Contact Information.

The order of writing an email signature is to include your name first, then closely following behind should be your affiliation and other means through which people can reach you.

Affiliation in this case means your job title and description, you company or organization, your school or any institution that is necessary for people to know. Your name should stand alone, also using a brand name or a logo gets a lot of peoples’ attention and this would make them take your message more serious.

2. Keep The Colors Simple And Consistent.

Branding over the years has proven to be very effective when properly put in use and branding includes email signatures. Making your signature colorful would be enticing to the recipients and would make it stand out from the rest of your email. But if you have decided to use colors, make sure not to make the colors “shouty” but keep it simple, use one or two colors in addition to dark text.

3. Use Design Hierarchy.

The best way to make your design look great is making your information very easy to comprehend. This is important because your email signature is more of an array of information than a compelling story. Using good arrangements such as hierarchy is great to direct reader’s eyes to the best information they are looking for.

4. Include A Call-to-action (And Update It Regularly).

A call to action is the easiest and intelligent way to implement your email signature. A good email signature CTAs are known to follow these sequence:  up-to-date, non-pushy, and in line with your email style, they should have the look of a post script, and not like a sale pitch. The chosen CTA should correspond with the business goals and it should be updated when the goals change.

5. Include Clickable Icons Linking To Your Social Profiles.

Social media presence and personal brand always work hand in gloves. Linking your brand to your media profile increases your followership and also tells people more about you, what you do, what you care for and what you like. You can deduce the personality of an individual and tell learn a lot about the individual by what they post online because these portray who they are.

This is the reason why it is good to always include links to your social media pages in your signature as it would not only reinforce your personal brand, but also it gives people more options to connect to you.

6. Make Links Trackable.

Have you asked yourself if the links that you include in your email signature, including your CTA and media icons are actually being clicked by anyone?

To know whether the links do attract clicks and are making an impact, you would have to make the links trackable just as you would do in any other link in your emails.

7. Use Space Dividers.

Design is one consideration that is to be taken serious in email signatures. You might have much information to put into a small space which would make up your email signature while maintaining design standards. There are a numbers of ways to make a whole lot of text fit into a compact area without compromising on the proposed design.

This aids in breaking up any kind of data such as your name, your logo, your contact information, or even a disclaimer.

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