Conversational marketing is the fastest way to move buyers through your Marketing and Sales Funnels through the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers.
Buyers and customers don’t have time for this anymore, and the numbers show it:
- Only 43% of people answer cold calls.
- The average email open rate has fallen to 20%
- The average landing page conversion rate is only 2.35%
How Conversational Marketing Is Changing the Way Your Customers Buy
There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers buy things.
Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen? For most people, the answer looks a lot like this:
People love communicating with messaging because it’s fast, easy, and actually feels like a conversation. So it’s not surprising that 90% of consumers want to use it to communicate with businesses according to surveys.
How the traditional funnel works these days:
The 5 Key Benefits of Conversational Marketing
- Create more human buying experience
- Learn more about your buyers and customers
- Convert more and better leads
- Shorten your sales cycle
- Grow your sales pipeline