Conversational marketing is the fastest way to move buyers through your Marketing and Sales Funnels through the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers.

Buyers and customers don’t have time for this anymore, and the numbers show it:

1. Only 43% of people answer cold calls.
2. The average email open rate has fallen to 20%
3. The average landing page conversion rate is only 2.35%

How Conversational Marketing Is Changing the Way Your Customers Buy

There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers buy things.

Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen? For most people, the answer looks a lot like this:

People love communicating with messaging because it’s fast, easy, and actually feels like a conversation. So it’s not surprising that 90% of consumers want to use it to communicate with businesses according to surveys.

How the traditional funnel works these days:

The 5 Key Benefits of Conversational Marketing

1. Create more human buying experience
2. Learn more about your buyers and customers
3. Convert more and better leads
4. Shorten your sales cycle
5. Grow your sales pipeline