For every organization, having a business plan in place is the most important. But there’s also needs to be a deeper understanding between teams and how they function with one another. A very crucial combination in any business is the sales and marketing team.

Often, a winning equation between the sales and marketing teams is what matters the most. Having a unified strategy can do a great deal of good when it comes to finding quality leads and communicating the right way with them.

Here are some sales and marketing statistics that show this duo can never do without one another!

  • Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year
  • Aligning both teams can lead to a 209% growth in marketing revenue
  • Sales and marketing alignment stats show 42% of all aligned businesses use marketing automation.

Why it is important?

Finding quality leads is one of the biggest challenges and is the most crucial part of marketing so that it converts into a customer.

This leads to loss of trust in the marketing team when they are unable to find quality audience. Artificial Intelligence and Automation play one of the biggest roles today to bridge this gap. AI can gather potential customers’ information and create a segmented audience type that can be reached out for specific, effective campaigns relevant to them.

With ADOHM’s CRM and Marketing solution over a unified platform, businesses can function seamlessly, manage their leads & marketing efforts and find the right audience. Sign up with ADOHM to experience a unified AI marketing solution.