How to Implement Successful Lead Nurturing with Automated Tools
Artificial Intelligence in Marketing is a growing space that is in high-demand. But who can really utilize this to its fullest? What does one get out of exploring the possibilities with AI Marketing? And is it here to stay?
If you are a small or medium-sized business, know that AI Marketing is your gateway to finding better prospects, retargeting your customers and staying ahead of the game in your business space.
As of 2019, there were nearly 73% mid-market firms and about 10% small businesses leveraging Artificial Intelligence. But it was only 6% of small businesses and 27% of midmarket firms that are actually data-driven, which means they base their algorithms on data studies.
As of today:
- About 64% of executives agree that data-driven marketing is crucial in the current economy.
- More than 67% of small businesses are spending more than $10K a year on analytics and actioning upon their data through AI solutions.
Besides seeing these drastic changes in data adoption, there is a huge lack experienced when it comes to lead nurturing. This is ideally the process of communicating with your customers to gain maximum retention, loyalty, revenue and so forth.
Building a Lasting Customer Relationship
Here’s a major issue: 76% of marketing leads do not convert into sales due to lack of lead nurturing! This means that there is a high need for a streamlined process, rather than a manual intervention. Sales executives need to plan & focus on a process that simplifies their approach. Engaging with a reliable platform really is the answer in this fast-paced environment.
With the market being flooded with several data analytics and AI marketing tools, businesses are bound to settle on multiple offerings for every requirement.
Unified Sales & Marketing with ADOHM
Sales & Marketing is part of every business that requires an intense, yet simplified solution to function and run duties flawlessly. ADOHM provides a space for sales and marketing activities to perform tasks at sync with one another and comprehend complex data at the same time!
Sales leaders predict that their use of AI will increase by 155% in the next two years. Certainly, employing an AI marketing solution early is one of the best decisions to make in the year 2020 if you haven’t already.
An Automated Playground
Similarly, AI Marketing Automation brings a great deal of simplification in business Marketing as well as Lead nurturing. The ADOHM platform exclusively helps companies create a Lead nurturing planned structure through its Marketing Automation Suite that would otherwise require excessive manual effort.
Create as you like and make modifications as you go on this complete DIY structure. The possibilities with ADOHM’s Marketing Automation are endless and will send out direct and personalized communication to your prospects at regular intervals without you having to intervene.
Sign Up with ADOHM to get started on a winning sales and marketing journey and running campaigns effortlessly. We’d also love to know your thoughts in the comments section below!