The success of a marketing strategy is solely based on whether a sale is made or not. To sell a product or service online, marketers must always consider the needs of their customers. That way, marketers can also understand who their audience is and what online platforms do they use.

Being available for customers on multiple platforms can really bring in much dimension to your marketing. An Omnichannel Strategy is your go-to path when you’re creating a marketing plan ahead. Let’s learn more.

What does Omnichannel Strategy mean?

It is a well-curated brand experience driven through a planned content strategy across various channels. Having an omnichannel strategy helps brands personalize experiences for individual customers by studying their overall online behaviour.

This way, marketers can deliver a clean and reliable message based on an individual’s buying behaviour, thereby leveraging their trust to bring higher marketing success.

Studies suggest that businesses that operate with Omnichannel strategies recorded a 91% customer retention as opposed to those that do not.

Here are some key performance indicators driven by it:

  • Companies that use Omnichannel Marketing strategies recorded a 16% increase in overall growth
  • The ROI for most companies grew to 32% as opposed to the 14% ROI recorded by companies that took the single route method
  • There is a 17% increased chance that a customer will shop at both online (via apps, emails, social media) and offline stores of companies that leverage Omnichannel Marketing strategies

At ADOHM, we believe in serving our clients with advanced AI solutions that have measurable impact. The possibilities by leveraging ADOHM’s solution are endless—with email, SMS/WhatsApp, Google advertisements as options along with learning about a complete customer profile. It is new-age, cutting-edge and right up ADOHM’s alley.