Why is Customer Data Essential?
Marketing professionals would know how difficult the contest is with thousands and thousands of businesses online just to get a click on a link to their website. Therefore, it becomes imperative to know your potential customer as much in detail as possible.
But first, let’s understand the context of why are we even talking about data.
- 81% of marketers expect to compete mostly (or entirely) based on Customer experience (Gartner)
Customer focused companies are using data to refine their marketing strategies and improve their customer experiences.
Simply put, data is information that can (and should) be used to help in making informed decisions. It helps in supporting the organizational goals and measure the effectiveness of various systems that are in place.
First party data will provide you with solid, indisputable evidence. It’s not the quantity of information that counts but the quality that separates meaningful insights from abstract observations.
Mentioned below are a few statistics that we think suggest more about the importance of customer data:
- 48% of consumers have left a website without purchasing because they felt it was poorly curated for them. (Accenture)
- 64% of consumers are more likely to recommend a brand to others if it offers simpler experiences and communications. (Siegel+Gale)
- There will be a 40% increase in digital customer service interactions in 2021. (Forrester)
Why is it important?
If you pay close attention to the pattern in the facts listed above, one thing becomes very clear, unless you know your customers well (their needs, likes and dislikes) you won’t be able to deliver what they want and if that happens you won’t be able to make a cut in the pie for business.
Luckily, there is a tool that can bridge the gap for you.
ADOHM helps you in tracking customer journeys across multiple channels while allowing you to participate in conversations with them. It also helps in understanding the campaigns they interact with and also in learning customer behaviour at a speedy pace.
ADOHM utilizes a Customer Data Platform and learns about the customer behaviour from their online activities and segments the customers based on various parameters; unique ads, that are developed by our AI systems can be run for specific segments for better results.
Sign up with ADOHM to learn innovative methods to win customers and a host of other tools which will help you in transforming your business.