How to use automation to keep an efficient sales pipeline?
Every business follows a unique sales pipeline. It is not restricted to emails and calls; rather, it may involve a series of events, meetings, product demonstrations, and many more. The sales teams need to make lots of effort right from the lead generation to close the deal. Sometimes, it may take a few days, and many times may lag for several months as well.
No matter in which business sector you are dealing at present, some basic stages of the sales pipeline are the same for all. Hence, it is possible to automate those processes using some latest technologies. ADOHM platform can help you boost the efficiency of your sales team by a considerable level. It can be applied to every stage of the pipeline to ensure higher visibility and more activity level.
Below we have highlighted a few details about how to use automation to have an efficient sales pipeline:
Stage 1: New Opportunity
Every sales team keeps on looking for a new opportunity to boost their ROI, but it becomes quite difficult to manage those leads manually. Whether you are running a big business brand or have opened a small business, new leads work as a new opportunity, and they must be tackled very well. The automation software can help you to tag the contact instantly whenever he/she performs any favorable activity, such as filling the webform. The
sales team will get an alert about this opportunity so that they can move to the next stage.
Stage 2: Contacting
Whether your business gets few leads per day or you are lucky enough to receive them in bulk, it is important to initiate immediate contact. The sales representatives may need to contact a potential client via email or phone. The automation software at this stage can avoid any delay in establishing contact. Your leads can receive automated emails that work as a follow-up.
Stage 3: Engagement
When the sales team make successful contact with lead, it moves to the third stage, and here you provide business offerings to the client. In this stage, the automation tools can send instant emails to the client to educate them towards your products and services. These emails can also help to know the interests and preferences of the client so that sales professionals can move forward to close the deal fast.
Stage 4: Qualified
The level of engagement you maintain with your customer decides the chances of qualification for sales. But the communication doesn’t end when the client agrees to make the purchase. Rather, it must go on through automated software so that the client feels attached to the business.
Stage 5: Closing
Once the leads enter the final stage of the pipeline, they are ready to become your customers. Based on the experience, they may stay, return, or refer to other clients as well. The automation software can help you to close the deal with more confidence, and it promises the return of the satisfied customer.
You can utilize the effectiveness of ADOHM in almost all stages of the sales pipeline to lead impactful results.