Real Estate firms get a lot of traffic due to their online and offline ads and engaging the visitors would be on the priority list. The problem is that existing customers are being treated as new customers when they land on the website or the landing page. Lets understand how Real Estate companies are able to personalise and communicate better with these users through a chatbot
More than 28% of real estate businesses now use chatbots. This is the industry that profits the most from chatbot usage. Chatbots can do most of the everyday work real employees used to do. This saves time, resources, and ultimately money.
Real Estate firms get a lot of traffic due to their online and offline ads and engaging the visitors would be on the priority list. Chatbots help do that efficiently 24/7 and offer information about different products/services.
ADOHM’s Chatbot helps provide more personalised user experience by addressing existing users with their names and the Data Management Platform (DMP) helps in keeping track of their conversation history to provide a seamless user experience when an old user returns. All the information provided by the users are stored in the DMP which helps in understanding which users are spending more time on which page on the website, thereby, helping in better targeting of the audience and answering much more detailed and specific queries.
For eg. - If the user is spending too much time on the floor plans section of the website or the landing page then the chatbot can be trained to shoot more floor plan specific questions to the user and understand the buyer requirements and the buyer journey rather than showing the user generic questions.
Chatbot growth has been prominent across a number of industries, to the point where 1.4 billion people now use them on a fairly regular basis.
ADOHM’s bot can be trained and employed to provide information and help customers around the clock according to the Real Estate Industry’s needs.