You may have heard of push notifications before. You might not know what they are or how they work, but you’ve probably been bombarded with them when browsing the internet on your smartphone. But do you know how to use these little alerts to boost engagement? Push notifications are short messages that pop up on […]
The marketing department is often the first to receive new insights on customer touchpoints, preferences, and behavior. Every day, marketers are told more about their customers’ needs and which channels they use. Yet while it’s true that marketers have some of the best customer insight data in an organization, it takes a lot of effort […]
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